Apple partnered with Common Sense Media to curate a selection of podcasts for kids and there are four collections filled with family-friendly content. As parents look for educational and entertaining ways to engage kids without screens, many are turning to kid-friendly podcasts. Now, finding children's audio content is easy thanks to curated collections that are recommended by kids, Common Sense Media's all-time favorites or take the form of mysteries and dramas, or story-driven shows.
These podcast recommendations can be found under Common Sense Media Picks and they'll be updated on a monthly basis to reflect relevant themes and cultural moments such as back-to-school season or Women's History Month. These curated collections help to make kid-friendly content readily available to families.
Key Themes Behind This Trend
- Kid-friendly Podcasts
- Educational and entertaining audio content that engages kids without the use of screens is becoming an increasingly popular alternative for parents.
- Curated Content
- Curated collections of kid-friendly podcasts make it easier for parents to find appropriate content for their children, creating an opportunity for content curating businesses.
- Monthly Updates
- Regular updates to the curated collection to reflect relevant themes and cultural moments are helping to keep the content fresh and up-to-date, providing a chance for software developers to design tools that recommend podcasts based on monthly themes or events.
Where This Applies
- Streaming
- There is an opportunity for streaming platforms to create a dedicated section for kid-friendly podcasts, providing a new product and service for their customers.
- Education
- Educational institutions can use curated podcast collections as a supplementary tool for learning, creating new opportunities for e-learning platforms.
- Advertising
- As more families turn to kid-friendly podcasts for entertainment, there is an opportunity for advertisers to reach a younger, engaged demographic through targeted sponsorships and advertising.
