Folding Smartphone Keyboards

The ZAGG Wireless Pocket Keyboard Unfolds a Nearly Full Size Keyboard

Smartphones are a hot commodity when it comes to holiday gifts, but this year the shift towards more affordable tech gadgets that are still smartphone-centric like the ZAGG Wireless Pocket Keyboard are getting more attention than expected. Designed to unfold to reveal a keyboard that's about 85% of a full-size keyboard, the ZAGG Wireless Pocket Keyboard works with smartphones of all varieties thanks to the Bluetooth connectivity that's built-in.

The rolling-like design of the ZAGG Wireless Pocket Keyboard allows it to be kept in a pocket or in a bag discreetly until used, while the incorporated magnet system keeps it closed when not in use and ensures the battery remains charged. Shipping in time for the holiday season, the ZAGG Wireless Pocket Keyboard is offering consumers an alternative to more expensive options on the market.

Affordable Smartphone-centric Tech Gadgets
The trend towards more affordable smartphone accessories, like the ZAGG Wireless Pocket Keyboard, suggests an opportunity for companies to explore the development of similar products.
Compact and Portable Tech Accessories
The popularity of the ZAGG Wireless Pocket Keyboard, which can be kept in a pocket or bag, points towards a trend for the development of more compact and portable tech accessories.
Bluetooth Connectivity for Smartphone Accessories
The ZAGG Wireless Pocket Keyboard's built-in Bluetooth connectivity highlights a trend for the development of smartphone accessories that can operate wirelessly.

Who This Affects Most

Consumer Electronics
The shift towards more affordable tech gadgets, like the ZAGG Wireless Pocket Keyboard, presents an opportunity for companies in the consumer electronics industry to cater to this demand.
Mobile Phone Accessories
The demand for affordable, compact and Bluetooth-enabled smartphone accessories, like the ZAGG Wireless Pocket Keyboard, suggests an opportunity for companies in the mobile phone accessories industry to expand their product lines.
Wireless Technology
The trend towards Bluetooth-enabled smartphone accessories, like the ZAGG Wireless Pocket Keyboard, suggests a disruptive innovation opportunity for companies in the wireless technology industry to pursue the development of more advanced and versatile wireless connectivity solutions.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 64%
Activity 55%
Freshness 8%