Not a trend to be ignored nor is it one that's going away, plus-size fashion is booming now more than ever. The New York Times published an article on how retailers are seeing the growing-market opportunities in this plus-size category. While the rest of the women clothing industry saw a decline, the plus-size sector increased by 1.4 per cent.
With the launch of Full Figured Fashion Week in New York City last year, retailers may find unique ways to overcome the challenges of making plus-size garments more available. Reaching this target demographic that claims, according to Gwen DeVoe (a former model and Full Figured Fashion Week producer) that their “pockets are fat!”