Perchable Periodical Stands

The + PLUS by Umut Demirel Serves as Both Storage and Seating

Waiting rooms would be much improved with the introduction of +PLUS by Umut Demirel. This clever object functions effectively as a magazine rack but can offer comfort to a weary body as well.

In its upright position, the small, but versatile, piece of furniture welcomes the suspension of reading materials across its horizontal wires. Roughly reaching the height of the average adult's knee, the object makes for an ergonomic stool when extra seating is required.

Flip the piece over onto its side and it exposes a gently molded inset, designed for a sitter. This is ideal for one who wishes to repose much lower. In this orientation, the +PLUS by Umut Demirel would also make for a convenient footrest. Without enough books or bottoms to accommodate, the furnishings can be easily stacked and stashed away.

Multi-functional Furniture Designs
The + PLUS by Umut Demirel is an example of multi-functional furniture designs that can serve more than one purpose, potentially disrupting the furniture industry with more innovative designs.
Ergonomic Seating Solutions
The + PLUS by Umut Demirel provides an ergonomic seating solution, disrupting the waiting room seating industry by offering more comfortable seating options.
Space-saving Storage Solutions
The + PLUS by Umut Demirel provides a space-saving storage solution for magazines and books, potentially disrupting the organizational furniture industry by offering more compact storage options.

Who This Affects Most

Furniture Industry
The + PLUS by Umut Demirel is a potential disruptor of the furniture industry with its multi-functional and ergonomic design.
Waiting Room Seating Industry
The + PLUS by Umut Demirel provides a disruptive innovation opportunity in waiting room seating by offering a comfortable and multi-functional seating solution.
Organizational Furniture Industry
The + PLUS by Umut Demirel offers a disruptive innovation opportunity in the organizational furniture industry by providing a space-saving and compact storage solution for magazines and books.
SCORE
2.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 49%
Activity 13%
Freshness 8%

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