Although the photo series titled Plug & Play by Niklas Hoejlund, a photographer born and raised in Copenhagen, Denmark, clearly embraces the sporty chic look that is all the rage right now, there is an eclectic hobo quality to it that is much more refreshing. Futuristic yet laid-back, layered yet lightweight, the outfits are made for active women who are still looking to make a statement on the court, track and other sporting locations.
Starring model Pernille M, Plug & Play by Niklas Hoejlund happens to be captured outdoors at such a local. The complementary wardrobe was put together by stylist Mette Krogsgaard, who managed to throw in a subtle feel of luxury as well. Loose braids and understated makeup by Sidsel Marie Bog finished the looks.
Key Themes Behind This Trend
- Sporty Chic
- Disruptive innovation opportunity: Develop sustainable and eco-friendly sportswear that combines style and performance.
- Eclectic Hobo
- Disruptive innovation opportunity: Create a line of fashion that blends unconventional and bohemian elements with futuristic design.
- Layered Lightweight
- Disruptive innovation opportunity: Design technologically advanced fabrics that offer multiple layers of protection and comfort while being lightweight.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Utilize sustainable materials and production methods to create fashion products that cater to the sporty chic trend.
- Sportswear
- Disruptive innovation opportunity: Develop technology-infused sportswear that enhances performance and comfort for active women.
- Photography
- Disruptive innovation opportunity: Explore new creative angles and styles in fashion photography to capture the essence of eclectic hobo fashion.
