Primury Pays Homage to the Classic Plimsoll with 'Collection Zero'

 - Sep 15, 2015
References: primury & wallpaper
Unisex shoe brand Primury recently released a modern Plimsoll that is reminiscent of the shoe's past models. The Plimsoll shoe first emerged in the 19th Century and quickly became a symbol for the working class. Beginning as casual beachwear, Plimsoll was later adopted in schools as an affordable shoe option for physical education classes. Primury follows in the footsteps of its original shoe with models that are designed for both men and women.

The footwear brand pays homage to the shoe's origins by photographing the modern pair in a murky gray filter that resembles an underwater scene. The grainy photography is an apt reminder of earlier versions of the Plimsoll and is an homage to its history.

In developing 'Collection Zero,' Primury wanted to capitalize on the increasing popularity of the slip-on shoe and incorporated elements of tradition and simplicity in its design. With an avant-guard approach, the Plimsoll ties in elements of the past and present while maintaining its working-class charm.