Playing Samsung: Express Yourself

 - May 7, 2008
References: adsoftheworld
Samsung Canada has unveiled a brilliant campaign that uses Samsung mobile phones to construct expressive hand gestures. The Playing Samsung: Express Yourself campaign, which was created by Creative Agency Cheil Worldwide, Toronto, consists of print ads, outdoor billboards and TV spots.

The hand gestures and expressions include, "Express Your Artistic Side" which shows a recreation of the famous E.T. movie poster, "Express Your Successful Side" with the familiar business handshake, "Express Your Musical Side" with the cool "rock on" hand sign, "Express Your Strong Side" with an iron fist gesture, and "Express Your Innovative Side" with a #1 hand sign.

The video spot which you can watch above is an explosion of creative gestures and sequences created using the different Samsung mobile phones.

Great campaign. This should go worldwide.