Photographer Iciar J. Carrasco had a specific model in mind when he conceptualized this playful editorial for C-Heads.
Grace embodied the fresh look and vibe that Carrasco envisioned for the exclusive feature. He explains, “Her features and attitude were the perfect ones for what we wanted. After we had her as a model, we picked the clothes, all kind of minimal summer items. Then we had to think of a place that gave a summer feeling[,] but the sea was far and pools were difficult to shoot at because they were crowded, so instead we decided to shoot at a swimming pool store to give a very strange[,] yet nice atmosphere.” Indeed, the swimming pool store almost looks like an abandoned playground.
Carrasco was assisted by art director Berta Bernad and styling Cristina Malcorra to bring the editorial to completion.
Key Themes Behind This Trend
- Playful Editorials
- Opportunity for brands to create engaging and unconventional photo shoots that capture attention and create a unique brand image.
- Minimal Summer Fashion
- Potential for fashion brands to design and market simple, stylish summer clothing items that are versatile and easy to wear.
- Unconventional Photoshoot Locations
- Opportunity to explore offbeat and unexpected locations for photoshoots, creating a visually interesting and memorable aesthetic.
Where This Applies
- Fashion
- Fashion brands can capitalize on the trend of minimal summer fashion, offering consumers a wide range of stylish and comfortable clothing options.
- Photography
- Photographers and art directors can embrace the trend of playful editorials to create visually captivating and unconventional images for brands and publications.
- Retail
- Retailers can consider unconventional locations like swimming pool stores for photoshoots or events, providing a unique and memorable experience for customers.
