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Refocused Micromobility Companies

Lancia Unveiled the Platum Series of E-Bikes as it Shifts Focus

— September 20, 2022 — Autos
Lancia, the Turin, Italy-based automaker, announced the Platum series of electric bicycles as it reshifts its company focus toward micromobiltiy. Lancia now only includes one production vehicle on its website, the Ypsilon, a small hatchback van. The Platum series features four electric bicycles, each of which designed with a slightly different focus.

The four bikes are the 'Platum Ypsilon Brio,' the 'Platum Ypsilon Incanto,' the 'Platum Estro,' and the 'Platum Genio.' The Genio is a multipurpose, all-terrain bike with a 250-watt motor priced at $1,500 USD. This is the flagship bike in the series, as the other models offer few compromises to reduce the cost.

The Estro features the same battery and motor, but with a frame more engineered toward city driving. Then, the Brio and Incanto feature weaker drivetrains with unique additions, such as the Brio's foldable frame and the Incanto's generous range.

Image Credit: Lancia
Trend Themes
1. Micromobility Shift - The focus shift of established automakers to micromobility is creating opportunities for innovative, electric-powered vehicles.
2. Electric Bike Product Lines - E-bike manufacturers are creating diverse product lines with bikes engineered for various driving needs, including all-terrain, city driving, and portability.
3. Affordable E-bikes - Manufacturers are introducing electric bikes offering few compromises at a lower cost, promising potential disruptions in the cycling industry.
Industry Implications
1. Automotive Industry - Automakers are exploring new opportunities with electric micromobility to push congruence with urban cities and consumers' demands for sustainable and practical transport.
2. E-bike Manufacturing - Manufacturers of electric powered bicycles are introducing innovative designs to provide practical transport options for city driving, all-terrain, and affordable base models.
3. Cycling Industry - As electric bikes become more mainstream and affordable, the cycling industry will face new challenges and potential opportunities to embrace this innovative segment of cycling enthusiasts.
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