The Platinum Rare Haute-Rejuvenation Protocol from La Prairie is the luxury brand's newest product and it's touted as "the most innovative collection in the brand" by CMO Greg Promodires. After years of development, the brand is unveiling a luxurious skincare solution that's designed to be used as a month-long treatment that should be applied four times a year. The protocol shares three vials filled with serum that's beneficial for regenerating the extracellular matrix where collagen and elastin are housed. Thanks to the ritual, skin appears to be immensely rejuvenated.
Rather than emphasizing daily care, a handful of brands are creating specialized treatments that are meant to be used only occasionally, be it a specific day of the week, monthly or at certain points throughout the year.
What's Driving This Trend
- Occasional Skincare Treatments
- Specialized treatments that are meant to be used only occasionally are becoming a popular trend.
- Quarterly Use Skincare Protocol
- The Platinum Rare Haute-Rejuvenation Protocol from La Prairie is a new trend of using specially designed skincare for a month-long treatment applied 4 times a year.
- Ritualistic Skincare
- Brands are creating skincare treatments that require a ritualistic practice, providing an opportunity for new innovative products that cater to this trend.
Who This Affects Most
- Luxury Skincare
- The Platinum Rare Haute-Rejuvenation Protocol from La Prairie is a luxurious product, highlighting the potential opportunity for innovative luxury skincare products.
- Specialized Skincare
- The trend of occasional skincare treatments creates an opportunity for specialized skincare products that cater to specific skincare concerns.
- Ritualistic Beauty
- With the trend of ritualistic skincare, there is an opportunity for beauty products that emphasize the importance of self care through a ritualistic practice.
