The Star Wars universe has an insane collection of kooky-looking background characters, but you'll never find out about their stories unless you read the 'Plasticine Tatooine' book.
Elliott Quince, the writer and illustrator of 'Plasticine Tatooine,' set out to write about the lesser-known aliens in the Star Wars universe, who may have only been seen in the collection of films for fractions of a second. In the book, the aliens document their woes and sorrows for not having made it big by getting a primary role in the film franchise and pop culture phenomenon.
Implications - Consumers are fascinated to see pop culture characters reinterpreted because they offer consumers a humorous experience. They use this humor as a coping mechanism for the stresses of living in urban societies. Corporations may consider integrating humor into all of their wares to entice consumers into buying their wares.