While efforts to remove waste from the ocean continue to dominate the eco-friendly design world, one company, called Plastic Whale is seeking ways in which that waste can be re-purposed after its been removed from bodies of water.
Described as the “first professional plastic-fishing company in the world,” Plastic Whale creates circular office furniture out of the waste that's removed from Amsterdam's canals. The brand's current eco-friendly furniture line consists of table, chairs, a lamp and more, all of which feature a unique aesthetic that's sure to appeal to lovers of whimsical design and environmentally friendly products. To pay homage to its roots, each product's design takes on a shape that's inspired by the water - like Whales, or a starfish.
Image Credit: Lama Concept
What Makes This Trend Stand Out
- Circular Economy
- Disruptive innovation opportunity: Develop new methods and technologies for repurposing waste materials into functional and attractive products.
- Whimsical Design
- Disruptive innovation opportunity: Combine sustainability and creativity to create unique and charming products that appeal to consumers looking for a touch of whimsy.
- Plastic Fishing
- Disruptive innovation opportunity: Explore and expand the concept of removing waste from water bodies and transforming it into valuable resources like furniture.
Sectors Adopting This
- Furniture
- Disruptive innovation opportunity: Integrate sustainable practices and materials into the furniture manufacturing process to meet the growing demand for eco-friendly office furniture.
- Sustainability
- Disruptive innovation opportunity: Develop innovative solutions and technologies to address the environmental challenges posed by waste and create a more sustainable future.
- Design
- Disruptive innovation opportunity: Combine environmental consciousness with imaginative design principles to create products that not only look good but also have a positive impact on the planet.
