The Switch 4 Good Campaign Urges People to Go Dairy-Free

 - Apr 24, 2018
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The Switch 4 Good campaign is one that endorses a plant-based lifestyle while outlining the four main benefits of it -- health, performance, sustainability, and ethics. The ad first ran during the 2018 Pyeongchang Olympic Games and is a direct response to the recurring biannual advertisements like 'Got Milk?'

The Switch 4 Good ad challenges the media-created notion that dairy "doesn't just build strong bones, but also gold-medal-winning athletes" with Olympic athletes that endorse a plant-based lifestyle. The line-up includes sprinter Malachi Davis, soccer player Kara Lang, weightlifter Kendrick Farris, swimmer Rebecca Soni, cyclist Dotsie Bausch and alpine skier Seba Johnson. Each of the professionals briefly explains how a plant-based lifestyle is beneficial to their way of life and crucial to their performance.