In an effort to make its offerings more accessible to consumers who don't eat meat, Fresh Brothers has teamed up with Beyond Meat to start offering plant-based Beyond Beef. This new offering will replace the existing plant-based options on the chain's menu.
Fresh Brothers’ motto is to always use “all-natural, never artificial” ingredients, and this aligns with Beyond Meat’s mission to create plant-based foods without GMOs, or synthetic colors and flavors. As Fresh Brothers' CEO Geoff Goodman explains, "When evaluating which plant-based meat option to offer now and in the future, Beyond Meat’s products made without GMOs felt like the right choice for us and our guests.”
Thanks to the new partnership, Fresh Brothers is introducing three new menu items that feature the plant-based Beyond Beef. Customers can also choose the vegetarian-friendly topping as part of any create-your-own pizza.
Image Credit: Fresh Brothers