Retail label Urban Outfitters recently unveiled its latest Plant Museum collection full of graphic tees that highlight a garden visual theme. This drop is designed for those who love plants -- it is designed by Thomas Welch and Mike Cherman from Chinatown Market. The range highlights a strong botanical theme through its imagery, which is created in a playful way.
There are five tees in total, all of which are comprised of lightweight elements adorned with cartoon-like florals, cacti, text, and a plant museum. Some of the playful quotes that adorn the tees include "My Plants Only Listen to Jazz" and "Don't Be a Prick." The capsule's lookbook takes place in a greenhouse, which directly correlates to the botanical concept it embodies. The range is now available to shop, with plans to expand out with home accessories and lounge apparel.
What's Driving This Trend
- Plant Themed Apparel
- There is an opportunity to create more plant and nature inspired clothing for those who love being around plants.
- Cartoon and Graphic Prints for Clothing
- There is an opportunity to create more cartoon and graphic prints of different subjects aside from plants to appeal to a wider audience.
- Green Living Fashion
- There is an opportunity to create apparel and accessories that align with eco-friendly and sustainable lifestyles.
Who This Affects Most
- Fashion Industry
- The fashion industry can use these garden-themed graphic shirts as inspiration to create more apparel pieces that feature elements of nature.
- Home Decor Industry
- The home decor industry can expand this concept and create plant and nature-themed home accessories like beddings, pillowcases, and curtains.
- Eco-friendly Industry
- The eco-friendly industry can partner with fashion labels to create sustainable clothing using sustainable materials and lower the carbon footprint of fashion.
