Amaz is a line of all-natural plant-based elixirs from Amaz Amaz Project that features ethically sourced ingredients from agroforestry systems within the Amazon rainforest. The nutrient-rich beverages are packed with beneficial herbal and superfood ingredients to create flavors like Rainforest Renew, Tropical Boost and Floral Relax.
Some of the ingredients that go into these nutritious plant-based elixirs include a base of water, apple juice, cupuaçu puree,and dried camucamu, plus other unique additions like passion fruit puree and spirulina and graviola puree. As the no-sugar-added beverages contain adaptogenic herbs like suma root, which is also sometimes referred to as Brazilian ginseng, they offer powerful healing support and functional qualities. Traditionally, suma root is an invigorating ingredient that was used for wound-healing, balancing blood sugar levels and boosting low energy.
Image Credit: Amaz Amaz Project
What's Driving This Trend
- Plant-based Elixirs
- Disruptive innovation opportunity: Developing innovative flavor combinations and functional properties with plant-based elixirs.
- Ethically-sourced Ingredients
- Disruptive innovation opportunity: Creating sustainable and transparent supply chains for sourcing ethically-sourced ingredients.
- Adaptogenic Herbs
- Disruptive innovation opportunity: Exploring the benefits of adaptogenic herbs in functional beverages and expanding their use in the health and wellness industry.
Who This Affects Most
- Beverage Industry
- Disruptive innovation opportunity: Introducing unique and nutritious plant-based elixirs to the beverage market.
- Food Industry
- Disruptive innovation opportunity: Incorporating ethically-sourced ingredients from the Amazon rainforest into diverse food products.
- Health and Wellness Industry
- Disruptive innovation opportunity: Creating functional beverages with adaptogenic herbs to cater to the growing demand for natural health remedies.
