New Balance is getting its groove on with an English plaid patterns. The plaid sneakers are part of the New Balance Autumn / Winter Collection. The shoes are already available in Japan, where they can be purchased from Atmos.
Along with the plaid shoes, the new collection includes a number of colorful shoes with contrasting bright colors that are sure to catch your attention.
Implications - Shoe companies that have a similar templates for all of their sneaker designs are seeing increasing amounts of competing companies whose designs follow these same templates. As a result, shoe producers are coming out with more personalized, stylized designs that are diverse and reflect the personal styles of a wider target customer base.