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New Balance Autumn/Winter 2007 Collection

 - Jul 10, 2007   Updated: Jun 8 2011
References: atmos-tokyo & charlesandmarie
New Balance is getting its groove on with an English plaid patterns. The plaid sneakers are part of the New Balance Autumn / Winter Collection. The shoes are already available in Japan, where they can be purchased from Atmos.

Along with the plaid shoes, the new collection includes a number of colorful shoes with contrasting bright colors that are sure to catch your attention.

Implications - Shoe companies that have a similar templates for all of their sneaker designs are seeing increasing amounts of competing companies whose designs follow these same templates. As a result, shoe producers are coming out with more personalized, stylized designs that are diverse and reflect the personal styles of a wider target customer base.