New Balance Creates a Patchy Made in UK R770 Sneakers
New Balance delivers a patchwork iteration of the Made in UK R770 sneaker model. The shoes are made from a sustainable angle, using surplus stock materials to create a portion of the upper. The lifestyle silhouette is a low-cut style and has a plethora of inspirations from the brand's archives.
The first launch is a multi-tonal option that is marked with unique details. The foundation has deep navy blue materials in mesh materials at the underlays and leather materials making up the tongue. The aforementioned surplus materials include leather, mesh, pigskin, suede, and synthetic materials as well. It is applied in an abstract manner for a busy look across the entire silhouette, delivering a bright palette.
Image Credit: New Balance
The first launch is a multi-tonal option that is marked with unique details. The foundation has deep navy blue materials in mesh materials at the underlays and leather materials making up the tongue. The aforementioned surplus materials include leather, mesh, pigskin, suede, and synthetic materials as well. It is applied in an abstract manner for a busy look across the entire silhouette, delivering a bright palette.
Image Credit: New Balance
Trend Themes
1. Patchwork Sneakers - Opportunity for sustainable fashion brands to use surplus stock materials for unique designs.
2. Multi-material Approach - Opportunity for footwear companies to experiment with various materials for a bold, eclectic look.
3. Low-cut Lifestyle Silhouettes - Opportunity for footwear companies to create versatile, casual sneakers for everyday wear.
Industry Implications
1. Footwear - Opportunity for sustainable and experimental approaches to design in the sneaker industry.
2. Fashion - Opportunity for sustainable fashion brands to create unique, eye-catching designs using surplus materials.
3. Retail - Opportunity for retailers to market and highlight sustainable and eclectic products to a growing consumer base.
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