In order to reward one lucky person in Britain with a year's supply of free pizza, Domino's Pizza UK and Alice Perrin—the tattoo artist star of E4's 'Tattoo Fixers'—teamed up to launch a festive range of temporary pizza tattoos. As Perrin says, "Pizza tattoos are so popular, and I've even used it to cover up some ink mistakes in the past."
The tattoos for the ultimate pizza fan have been launched around Valentine's Day, with the idea that people will be excited about sharing their love. To put themselves in the running, pizza superfans are instructed to email firstname.lastname@example.org to make their feelings about pizza known. Participants will also be in the running for one of 100 temporary pizza tattoos designed by Perrin.