Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Modern Animated Fairytales

Pixar Makes Disney Hip

— June 2, 2008 — Pop Culture
One of the most exciting things to happen to the animated world of entertainment was when Pixar joined forces with Walt Disney Animation Studios. In April, they announced details about the films they would create in their partnership, the most recent being Bolt which hits theatres in November. Other films include Newt and The Bear and the Bow in 2011 and in 2012, Cars 2.

Another project they're working on is The Princess and the Frog, an animated musical to be released December 2009 which will feature Disney's first black princess. They're also working on direct-to-DVD flicks about Peter Pan's Tinkerbell.

Disney movies have been a favourite for decades, but in recent years, their ability to maintain appeal began to falter. Stories about princesses, dwarves and mermaids no longer cut it for today's young. The alliance with Pixar was intended to help make the films more relevant to modern children.

Building on that, animated films aren't just for children anymore. So many are infected with such clever humor slips right by innocent minds, but the cheeky, sometimes even naughty, commentary gives adults something to revel in.

That's precisely what the new films promise to offer and the reason behind Disney's $7.4 billion acquisition of Pixar in 2006.

"Instead of just buying Pixar and moving on, Mr. Iger understood what made the acquisition valuable, said Mr. Price, the author," the NY Times says. "'If you are acquiring expertise,” he said, “then dispatch your newly purchased experts into other parts of the company and let them stretch their muscles.'"

In Disney's case, Pixar was assigned the difficult task of turning around a storied animation department that had fallen into disrepair as it struggled to find its footing in a new world of computer-generated pictures.

I can't wait to see The Princess and the Frog! It will be interesting to see how Pixar takes the cheesy edge off Disney's traditional to princess movies.
2.5
Score
Popularity
Activity
Freshness