Covert Anti-Prostitution Pads

The Pivot Sanitary Pad Helps Human Trafficking Victims Get Help

In an effort to help human trafficking victims, a team from the University of Washington Division of Design developed the 'Pivot' sanitary pad. Pivot is a system for getting vital information to victims. Disguised as a normal sanitary pad, Pivot allows the user to discretely find information about what to do when they want help.

Within the sanitary pad is a water-soluble note with a detachable phone number. Printed on the note is a message and instructions for getting help. The instructions can then be destroyed by throwing it in water. A hotline number is printed on a fortune cookie wish so that the victim can effectively hide it.

The design team chose to place the message in sanitary pads because of their private nature and potential for easy distribution. Pivot will be distributed through locations such as health clinics and community organizations to high-risk women.

Anti-trafficking Technology
Developing discreet technology to provide necessary information to victims of human trafficking.
Covert Communication
Designing products that allow for communication without raising suspicion.
Privacy-first Assistance
Creating solutions that prioritize the privacy and safety of those seeking help in dangerous situations.

Industries Being Reshaped

Sanitary Products
Opportunity to design products that do more than their basic function, catering to the needs of marginalized groups.
Community Organizations
Partnering with organizations to distribute innovative products that can help improve the safety of vulnerable groups.
Anti-trafficking Organizations
Working with non-profits and other organizations to develop innovative technologies to combat human trafficking.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 51%
Activity 68%
Freshness 8%

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