In an effort to help human trafficking victims, a team from the University of Washington Division of Design developed the 'Pivot' sanitary pad. Pivot is a system for getting vital information to victims. Disguised as a normal sanitary pad, Pivot allows the user to discretely find information about what to do when they want help.
Within the sanitary pad is a water-soluble note with a detachable phone number. Printed on the note is a message and instructions for getting help. The instructions can then be destroyed by throwing it in water. A hotline number is printed on a fortune cookie wish so that the victim can effectively hide it.
The design team chose to place the message in sanitary pads because of their private nature and potential for easy distribution. Pivot will be distributed through locations such as health clinics and community organizations to high-risk women.