Welcome to pitvertising: advertising under your arm pits! Deodorant manufacturer Right Guard has come up with this creative advertising technique, making it the world's first ever pitvertisement campaign. Right Guard thinks its, "The ideal way to market its products."
So how does it work? Right Guard unleashed a team of 'Pitvertisers' that were equipped with shirts and jackets that have digital TV screens built right into the armpits. The 'Pitvertisers' were sent out into the streets of London to test the idea out.
I think it's perfect for trains and buses. But the poor 'pitvertiser' has to keep his arm up at all times...
TV Screens under Arm Pits
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Progressively Chic Photographers