Although it might be hard for some people to start thinking about warm wool clothing for the upcoming fall and winter season now that summer is finally here to stay, the pitchouguina AW13 collection makes it quite easy. Filled with short frocks that are perfect to transition from one season to the next, the lookbook also showcases light cotton blouses, structured dresses, fluffy tops and more.
All about the little details, the pitchouguina AW13 collection concentrates on kimono sleeve and A line shaped bottoms. With a neutrally cool palette of beige andat, navy and flowery patterns, the fashion line will fit into just about any existing wardrobe beautifully.
Likened to newfangled folkswear, the pitchouguina AW13 collection combines contemporary cuts with ethnic accents. This is only natural since designer Anna Pitchouguina is of Russian descent.
Why This Trend Is Growing
- Newfangled Folkwear Fashion
- Opportunity to explore how to creatively combine cultural and traditional influences with modern aesthetics and designs in fashion.
- Trans-seasonal Fashion
- Opportunity to design and market versatile clothing that can be worn in different seasons and occasions, offering customers more value and usage out of their purchases.
- Kimono Sleeves and A-line Shaped Bottoms
- Opportunity to experiment and innovate around these particular design elements and incorporate them in fresh and unexpected ways to create eye-catching designs in both high-end and fast fashion.
Industries Being Reshaped
- Fashion Design
- Designers can draw inspiration from the pitchouguina AW13 collection and explore more cultural themes and influences in their work.
- Retail
- Retailers can stock more trans-seasonal fashion items to offer customers more flexibility and maximize sales across different seasons.
- Manufacturing
- Manufacturers can leverage the trend of kimono sleeves and A-line shaped bottoms to create unique and differentiated products that appeal to customers' desire for style and individuality.
