Fish, Kevin and I loved the pet-friendly home we featured awhile back, but I refused to cave in and get them one. Now that I have seen this pimped-up version, however, I am actually really tempted to get one.
The colors, the massive climbing posts, the cat-shaped window--it is all fabulous. The gallery of images also makes me laugh, as the stunning interior design comes complete with nonplussed pussycats.
Implications - The pet loving population are active consumers of pet-related products that enhance both the pet owning experience and the apparent quality of life of their animals. Products ranging from custom furniture to clothing, accessories and even technology are catered to pet fanatics whose affection for their pets drives them towards consumption.
The Cat House
1. Custom Pet Furniture - Opportunity for innovative companies to create custom furniture that enhances the pet owning experience.
2. Pet Clothing and Accessories - Potential for disruptive innovation in the pet fashion industry by creating unique and stylish clothing and accessories for pets.
3. Pet Technology - Opportunity to develop innovative technology products specifically designed for pets, such as smart collars or pet activity trackers.
1. Furniture Design - Innovative furniture designers can tap into the growing market for custom pet furniture.
2. Fashion and Accessories - Fashion brands can venture into the pet fashion industry by creating trendy and fashionable clothing and accessories for pets.
3. Technology - Tech companies can develop specialized technology products for pets, allowing for improved pet care and monitoring.