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Artoflex Plus' Upscale Pill Packaging Mimics Balance and Bones

 - Aug 13, 2014
References: behance.net & packagingoftheworld
Rather than opting for a conventional, square container to hold the Artoflex Plus supplements, this design by the 525 Creative Lab Kft. is rounded.

The Artoflex Plus supplements include collagen peptide, a natural component that's found in several parts of the body, including bones, muscles, tendons and ligaments. Inspired by this, a special spherical package was made, taking cues from the sockets and ball joints on bones. As well as being appealing to look at, the pill packaging also subtly suggests that it contains a product that is balanced and well-rounded, without being overt about this statement. The coloring of the packaging is suggestive of a high quality product too, which comes through with the use of a decadent black and gold color scheme that's used for the typography and packaging material itself.