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Pierre David Turns People Into Paint Chips

 - Jul 5, 2011
References: & designlov
Maybe Pierre David is commenting on how people in society are now treated as commodities, or maybe I'm just reaching for meaning, but this swatch fan featuring males of different ages, builds, and ethnicities is sure to get viewers thinking.

Pierre David is a French artist who has an impressive career spanning two decades. Perhaps the most stunning part of this human paint chip fan is that it actually corresponds with paint cans that feature each male model. I'm curious as to what Pierre David put into those paint cans. Hopefully, no one was harmed in the production of these artistic works.

Implications - Consumers are fascinated when everyday objects that are recontextualized for other purposes. This engagement occurs because it uses something consumers are already familiar with, but forces them to reevaluate their relation towards those objects. Corporations can similarly utilize abstract design elements on existing products to engage consumers.