Designers Pierre and Damien, in collaboration with race car driver Stef Van Campenhoudt, have created a special kind of font through skilled driving and special programs. The Toyota iQ car is fitted with a camera and ready to write.
The camera tracks four points on the corners of the Toyota iQ by way of colorful stickers. The camera above, mounted to a crane, takes those points and delivers them to software that creates the shapes, punctuation and all-important letters and numbers that make up a font.
The font can be downloaded here
Why This Trend Is Growing
- Interactive Car Design
- Using cameras and software to create unique fonts through skilled driving and special programs.
- Creative Branding Techniques
- Developing unconventional methods, such as car-ligraphy, to create unique and engaging brand fonts.
- Technology-driven Typography
- Utilizing advanced technology, like cameras and software, to revolutionize the creation of fonts.
Industries Being Reshaped
- Automotive
- Exploring innovative ways to incorporate technology and design aesthetics into cars, such as using cameras for artistic purposes.
- Graphic Design
- Adopting new techniques and technologies, such as car-ligraphy, to create visually compelling typography and branding for clients.
- Advertising and Marketing
- Embracing creative branding techniques, like car-ligraphy, to captivate audiences and differentiate from competitors.
