The Pret A Manger Pick Your Pair Menu has been launched by the organic coffee and ready-to-eat food brand in the US as a series of lunch time items perfect for satisfying hunger in a low-cost way.
The menu offers a series of options to choose from with more than 150 possible combinations, which includes the brand's half sandwiches, small soups and side salads. The meal deal is priced at $9.99 to position it as one of the more competitively priced options for consumers in major metropolitan areas to pick up. The menu can be ordered in-store and via the Pret app with no code or coupon required.
President Felipe Athayde commented on the Pret A Manger Pick Your Pair Menu saying, "In a city full of $20 lunches, our guests appreciate clear, simple value that doesn’t compromise on quality. With Pick Your Pair, any two items are always $9.99, so guests can mix and match the freshly made options they’re craving, whether that’s something light, hearty or a bit of both, while still enjoying the quality they expect from Pret.”
What Makes This Trend Stand Out
- Value-priced Combo Menus
- Rising demand for budget-friendly midday meals highlights opportunities to repackage premium ingredients into fixed-price combos that shift consumer perception of value.
- Modular Meal Customization
- Consumers showing preference for mix-and-match meal components points to scalable modular offerings that balance personalization with simplified operations.
- App-enabled Seamless Ordering
- The integration of in-store and app ordering for uniform pricing illustrates potential for digital platforms to consolidate loyalty, data and frictionless fulfillment.
Sectors Adopting This
- Quick-service Restaurants
- High urban foot traffic and time-constrained customers create room for QSRs to deploy low-cost curated combos that maintain perceived quality while increasing throughput.
- Corporate Foodservice
- Workplace catering and cafeteria programs could be transformed by offering affordable, build-your-own lunch bundles that simplify mass personalization and cost control.
- Food Retail and Grocery
- Grocery retailers with prepared-food counters may leverage paired meal pricing to drive incremental sales of ready-to-eat items and reduce perishable waste.
