Pret A Manger and Roadchef have announced a partnership in the UK that will see the cafe brand bringing its operations to two locations in the UK.
The partnership will see the new Pret A Manger locations opening at Strensham Services and Northbound on November 28 and December 5, 2025, respectively. The locations will be open from 7am to 7pm, create a minimum of 19 new jobs and will offer the signature Pret menu that includes sandwiches, snacks, hot food and baked goods. Customers will also be able to enjoy a variety of organic coffees, teas and iced drinks, all crafted by Pret baristas.
Head of Franchise at Pret A Manger Sam Otterburn spoke on the partnership with Roadchef saying, "We’re thrilled to open two new shops in Strensham with our franchise partner Roadchef. These locations give travellers a perfect place to pause and refuel with freshly made food and organic coffee. We look forward to welcoming customers soon.”
Why This Trend Is Growing
- Roadside Premium Dining Experiences
- The fusion of high-quality cafes with roadside service areas introduces a new standard of convenience and quality for on-the-go consumers.
- Strategic Location Partnerships
- Collaborations between well-known brands like Pret A Manger and service stations like Roadchef demonstrate a strategic approach to capturing customer foot traffic in high-demand travel corridors.
- Employment Through Franchise Expansion
- The creation of jobs at new franchise locations highlights the positive economic impact of expanding popular consumer brands into new service markets.
Industries Being Reshaped
- Franchise and Licensing
- Growth through strategic partnerships in the franchise industry allows businesses to expand reach quickly via established networks.
- Travel and Hospitality
- The integration of premium cafe offerings into roadside service stations is reshaping the expectations of travelers seeking convenience and quality.
- Food and Beverage
- Innovative alliances in the food and beverage sector are providing new opportunities for familiar brands to cater to a more mobile, travel-centric customer base.
