In lieu of a typical music video, Hungarian singer Csemer Bolgarka, also known as 'Boggie,' has released a viral Photoshopped video to accompany her latest single 'Parfum.'
Boggie bravely volunteers to be Photoshopped in real-time for the duration of the video. She begins with a fresh, makeup-free face, but she's gradually poked, prodded and double-clicked until she practically becomes a different person, singing all the while.
The re-toucher works with a generous hand to clear up spots and imperfections, lighten dark circles, smooth fly-away hairs, brighten her skin tone, slim her neck and adjust her eye shape and color. The end result is a powerful commentary on how inauthentic the medias perception of beauty is. Judging by the amount of post-production that takes place before Boggie is camera-ready, it's no wonder society is inundated with insecurities about the way we look.
What Makes This Trend Stand Out
- Real-time Airbrushing
- The trend of real-time airbrushing in music videos provides opportunities for brands to develop innovative software or technologies that allow users to manipulate their appearance in real-time.
- Authentic Beauty
- The trend of promoting authentic beauty challenges the beauty industry to redefine beauty standards and develop inclusive products and campaigns that celebrate natural features and imperfections.
- Media Perception Critique
- The trend of using media to critique unrealistic beauty standards creates opportunities for businesses to develop thought-provoking marketing campaigns that address societal insecurities about body image.
Sectors Adopting This
- Beauty and Cosmetics
- The beauty and cosmetics industry can innovate by creating products and services that enhance natural features, promote self-acceptance, and challenge the prevailing unrealistic beauty standards.
- Entertainment and Media
- The entertainment and media industry can explore disruptive innovation by creating music videos and visual content that challenge traditional perceptions of beauty and promote self-empowerment.
- Technology and Software
- The technology and software industry has an opportunity to develop real-time airbrushing tools or image manipulation software that empower individuals to control and appreciate their appearance in creative ways.
