Earlier this year, a Photoshop video went viral that showed a normal, gorgeous woman into an impossibly perfect model. For Christmas, ad agency Victors & Spoils spoofed this video by turning the woman into a fat, pale and white-haired Santa Claus, complete with a hairy white back and legs.
The photo of the woman in the red bikini was altered to look like a character who is lovable, but not necessarily attractive.
In the video showing this transformation, Victors & Spoils notes that ad agencies go to great lengths to get the perfect image and that they’re no different. However, Victors & Spoils’ version proves that just as Photoshop can go too far sometimes to completely transform someone into an unrecognizable person, which can be fun if it’s done in jest like this.
What's Driving This Trend
- Photoshop Parodies
- Businesses can create viral and humorous branded content by creating parodies of popular Photoshop videos.
- Realistic Marketing
- More businesses can adopt realistic and relatable marketing that showcases products or services on diverse bodies and not just those that fit traditional beauty standards.
- Authenticity in Advertising
- Customers increasingly value authenticity in advertising, leading businesses to incorporate non-traditional marketing tactics like parody.
Who This Affects Most
- Advertising and Marketing
- The advertising and marketing industry can adopt more realistic and relatable tactics to adapt to changing consumer values.
- Digital Media
- Media outlets can feature content that showcases a diverse range of body types and promote body positivity.
- Entertainment
- Entertainment companies can incorporate parody and satire into viral marketing campaigns to increase audience engagement.
