This photos series by Frank Horvat captures stunning and unedited photos of New York during the early 80s.
His series titled ‘New York Up & Down’ was taken between 1982 and 1986 and it showcases untouched images of candid moments in New York. The images were captured on a Nikon SLR camera, and Hovat likens the experience to a relationship and describes it as “romantic.” The photos are gritty like the city itself, and embody familiar moments similar to the ones that are often portrayed in movies.
Of the series, Hovat says, “This is what I tried to convey by the words ‘up and down’....the shifts, between one day and the next and sometimes between one minute and the other, from exhilaration to disappointment, from triumph to failure, from fulfillment to defeat.” He embodies the true rustic, ever-changing charm of New York, and although the images depict New York more than two decades ago, we can see that the city really hasn't changed that much.
Key Themes Behind This Trend
- Nostalgic Photography Revival
- Opportunity for photographers to capture and market throwback images of cities and people.
- Unedited Candid Moments
- Incorporating raw and unfiltered footage in advertising as a marketing tactic.
- Gritty Aesthetics
- The demand for authentic and raw visual content in the film and television industry.
Where This Applies
- Advertising
- Using raw, unfiltered footage as part of ad campaigns to appeal to authenticity-seeking consumers.
- Photography
- Reviving the style of photography of past decades to offer unique services to clients seeking throwback content.
- Entertainment
- Introducing more authentic and raw visual content in films, TV shows, and documentaries to appeal to a modern audience.
