Photoreactive Surface Installations

Project Or

Project Or is a vortex-shaped surface installation at the Milan Furniture Fair 2008.

When in the shade, Project Or, which reacts to ultra-violet light, turns a transluscent white and when hit by the sun, the segments become colored with different hues. At night, Or turns into a huge chandelier.

"Or is the first time that photoreactive technology has been used on an architectural scale," OrProject notes. "The ecological structure is a step in exploring the possibilities of photoreactive materials in the fields of furniture and design. The beauty of OR is its constant interaction with the elements. Each moment of the day is unique."

Project Or is filled with possibilities for future dynamic architectural designs. The photo reactive segments are really neat and beautiful.

Photoreactive Architectural Installations
The use of photoreactive materials in architecture and design has the potential to create dynamic, interactive structures.
Ultra-violet Reactive Technology
Expanding on the use of ultra-violet reactive technology can lead to innovative designs and products in various industries.
Interactive Day-night Designs
Creating designs that interact with the changing light of day and night can revolutionize the way we approach architecture and design.

Who This Affects Most

Architecture
Incorporating photoreactive materials into architectural design can lead to new and innovative buildings.
Product Design
The use of ultra-violet reactive technology can lead to new and innovative products in the consumer market.
Interior Design
Interactive day-night designs can revolutionize interior design and create new experiences for consumers.
SCORE
1.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 5%
Freshness 8%