This service allows for the availability of videographers and photographers on-demand. Startup ographr enables you to "capture moments or promote your business with better quality images or footage" last minute by finding photographers nearby who are immediately available.
The ographr app allows you to book videographers and photographers on-demand and arrange a place and time for your session. The professional will then upload the digital media from your shoot to Dropbox, providing you with unedited content 24-48 hours after the event. Editing services are also available at an extra cost, through a third party provider.
While the on-demand business model certainly appeals to customers on the grounds of convenience, such an offering for a skilled profession could send ripples throughout the creative industry as competition is increased.