The new Color app for iPhone allows people to easily send photos, videos and conversations into a group album that anyone can see. Let's say, for example, that you're walking by a hilarious sign posted on the corner of a busy street. Take a photo of it, and that photo is forever saved at that location. Anyone else that has the Color iPod app will be able to see that photo when they are at that location. It’s a cool way to see what goes on in your community.
If the Color app is around in years to come, imagine the differences we could see in our cities. It would be a virtual trip down memory lane just looking into your Color app -- perhaps you’d see a grocery store and remember that old pizza joint you used to go to with your friends late at night.
Why This Trend Is Growing
- Location-based Storytelling
- Apps like Color allow users to create narratives based on their location, opening up opportunities for location-based storytelling experiences.
- Collaborative Photo Albums
- Color's group album feature enables collaborative photo sharing and opens up opportunities for shared narrative building through photos.
- Contextualized Content
- Apps like Color offer a unique, contextualized way of capturing and sharing content that can inspire new opportunities for personalized marketing and advertising.
Industries Being Reshaped
- Mobile App Development
- Developers and technologists can use location-based technology to create apps that enable users to create location-based narratives.
- Digital Marketing
- Brands can leverage apps like Color to create location-based marketing campaigns.
- Photography Services
- Photography services can leverage collaborative photo albums to enhance customer experiences and build shared narratives.
