The life of phone charging cables is limited, so the 'ZUS' cable is designed to change this up by incorporating a design that's meant to survive the worst. Crafted with kevlar, the 'ZUS' cable is lightweight, bendable and virtually indestructible under traditional usage scenarios.
Currently available for preorder on Indiegogo, the 'ZUS' phone charging cable can be purchased in either a microUSB model or Lightning connector model. The 'ZUS' cable is purported to be at least 50% stronger than a traditional commercial cable, which is welcome news to those who have gone through more than one over the years.
The 'ZUS' cable is designed to feature fast charging capabilities, which means it'll stay like new for years but also be inherently efficient during that time to boot.
Key Themes Behind This Trend
- Indestructible Smartphone Accessories
- Opportunity to disrupt the market by creating a line of smartphone accessories that are indestructible and come with lifetime warranties.
- Durable Technology Products
- Opportunity to disrupt various technology industries (e.g. computer, gaming, etc.) by creating durable and virtually indestructible products.
- Sustainable Electronic Waste Management
- Opportunity to disrupt the electronic waste management industry by creating and promoting durable and long-lasting products that reduce the amount of waste generated.
Where This Applies
- Consumer Electronics
- Opportunity to disrupt the consumer electronics industry by creating and promoting devices and accessories that are built to last and have lifetime warranties.
- Telecommunications
- Opportunity to disrupt the telecommunications industry by creating and promoting durable and indestructible devices and accessories, reducing costs related to frequent replacements for consumers.
- Online Retail
- Opportunity to disrupt the online retail industry by introducing and promoting a line of virtually indestructible products, offering greater value to consumers with lifetime warranties and reducing returns and related costs for retailers.
