Electronic devices such as smartphones are capable of doing so much these days that their battery life often finds it hard to keep up; the Philips Power Station ad campaign depicts these unfortunate situations. Using the iconic battery life symbol, it squishes the faces of entertainers and loved ones in order to drive home what it means when the power completely runs out.
Conceived and executed by the Ogilvy & Mather ad agency branch based in London, United Kingdom, the Philips Power Station ad campaign essentially appeals more to people's hearts than their heads. It was art directed by Miguel Nunes with creative direction by Gerry Human and imagery by photographer Carioca. Overall, the Philips Power Station ad campaign is simple.