The Philipp Plein Spring/Summer 2014 campaign put together by photographer Francesco Carrozzzini displays exactly what it looks like to attend a high fashion dinner party. Models Awa Ceesay, Broderick Hunter, Nadja Giramata and Roger Dupe among others intermingled amid cocktails and plates full of salad, giving way to a mock gathering.
Stylist Patti Wilson put together the ensembles for this joyous Philipp Plein production. Each image worked with a monochromatic motif, seen in exclusively white or black outfits.
While colors remain consistent in this collection, styles and cuts are anything but consistent. Pictured at the faux function are 1980s-inspired leather suits, baseball caps, loose vests, floor length dresses, revealing ball gowns and varying menswear pieces.
Why This Trend Is Growing
- Fashionable Dinner Parties
- Creating upscale dinner parties with luxury fashion as a central theme may be a lucrative opportunity for event planners and fashion brands.
- Monochromatic Fashion
- Developing monochrome fashion lines that feature a range of styles and cuts could be a disruptive innovation in the fashion industry.
- Event Advertising Campaigns
- Combining event advertising campaigns with highly stylized and visually appealing ads could be a winning strategy for brands targeting a luxurious market.
Industries Being Reshaped
- Fashion
- The fashion industry could benefit from integrating more high-end event marketing strategies into its advertising campaigns.
- Event Planning
- Event planners who specialize in creating high-end dinner party experiences could leverage the fashionable themes seen in photoshoots like this for their clients.
- Luxury Goods
- Luxury goods brands could benefit from integrating more visually stimulating and highly stylized ads into their marketing campaigns.
