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Flourishing Fashion Franchises

Philip Lim Expands Design Empire to Include Shoes, Swimwear

— May 14, 2009 — Fashion
Philip Lim lovers everywhere can rejoice, not only is his label doing well, it is expanding.

It was announced today that Lim will be releasing a line that will include shoes, bathing suits and lingerie. The designs include printed shoes, vintage inspired bathing suits, simple lingerie designs and floral patterns.

While the lingerie hits stores on May 20th, shoe lovers have to wait until Fall for Philip Lim's latest offerings.

Implications - Phillip Lim is the newest addition to the various fashion designers who have expanded their empires to include other branches of fashion. The incredible reputation he has built for himself and his designs will drive dedicated customers to these new branches. The consistency in his designs across these various categories of clothing makes Lim a distinctive designer with almost guaranteed success in his future fashion endeavors.
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