Pharrell and Uniqlo team up to create a fantastic 'i am OTHER' clothing collection. This clothing collection ranges from graphic t-shirts to fashionable women’s blouses. All the clothing items in the collection have slogans and writing that embrace the ‘i am OTHER’ campaign.
The ‘i am OTHER’ brand of Pharrell’s is meant to push the boundaries of conventional thinking and to embrace the people who choose to be different. With hats that have slogans written on them like “the same is lame” and “think other” Pharrell's pieces hope to bring everyone into the ‘OTHER’ culture. In order for our societies to move forward we need to step out of the cookie cutter way of working and embrace the crazy uncharacteristic of forward thinking.