In order to engage pet owners while they are away from home, retailer Pets at Home is setting up interactive posters inside of cinemas across the UK.
These posters allow pet lovers to virtually feed pets using a touchscreen, which provides entertainment, as well as informs of the 'My Pet Pals' workshop that Pets at Home runs to teach kids about the responsibilities that come with caring for an animal.
Movie-goers are able to enter their names on the digital poster in order to see themselves climb up the leaderboard. The stations also issue voucher codes that can be spent, along with location-specific directions to the nearest Pets at Home store. 38 cinemas with close proximity to the pet store have been chosen to host this campaign.