Multifunctional Pet Health Powders

PetLabCo. DF-14 is Formulated to Support 14 Key Areas of Health

Between specialized probiotic supplements, dental chews and joint health formulas, addressing a dog's full range of wellness needs can quickly become both expensive and a complicated daily routine for pet parents, and PetLabCo. DF-14: Daily Foundation is a new multifunctional health powder for dogs. Designed to deliver a broad spectrum of benefits across more than a dozen key areas of health, this easy-to-scoop powder combines a proprietary blend of probiotics with omega-rich krill for skin health, glucosamine for joint mobility, oral biofilm targeters, and more.

This science-backed supplement for dogs was closely developed with experts to support total-body health systems and longevity, and it comes in a palatable chicken and bacon flavor to entice even the pickiest eaters. Thanks to its powdered format, this multi-benefit supplement is easily served to dogs of all sizes by adjusting the amount scooped.

All-in-one Pet Supplements
Multifunctional formulas create space for brands to simplify pet wellness routines by bundling probiotics, joint support, skin care, and oral health into a single daily product.
Scoopable Wellness Formats
Powder-based delivery systems offer a flexible alternative to chews and capsules, especially for households managing different dog sizes, preferences, and dietary routines.
Longevity-focused Pet Nutrition
Science-backed formulations positioned around total-body health reflect growing demand for preventative pet care that supports aging, mobility, digestion, and immune resilience.

Who This Affects Most

Pet Care
Comprehensive supplement products are reshaping pet care by turning routine feeding moments into personalized wellness touchpoints.
Animal Nutrition
Ingredient innovation in probiotics, omega oils, glucosamine, and oral health compounds points to new premiumization opportunities within functional animal diets.
Veterinary Health
Preventative, expert-developed wellness products blur the line between consumer pet products and clinical support, expanding the role of at-home health management.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 33%
Activity 22%
Freshness 100%