Funky Floral Fashion

Peter Som Spring 2012 Collection is All About Flower Power

You don’t have to be a fashion insider (or even like fashion all that much) to know that the 60s are back in a big way next season, and the Peter Som Spring 2012 collection was nothing if not a flashback to the days of flower power and mod silhouetes.

The Peter Som Spring 2012 collection showcased bright and punchy floral prints, from oversized roses—in practically every hue, from tangerine to electric blue—to more subtle, but still stand-out, painterly petals. The cuts, elegantly styled after the fashions of the Swingin’ Sixties, comprised boxy silhouettes including a tweed jacket, a day dress and a chic skirt suit. The swimwear was definitely retro, with high-cut briefs and bandeau tops; perfectly accenting the poolside looks were cute, round black sunnies.

60s Fashion Revival
Opportunity to create modern adaptations of 60s fashion trends with a contemporary twist.
Bold Floral Prints
Opportunity to design innovative patterns and use unconventional color combinations in floral prints.
Retro Swimwear
Opportunity to revive vintage swimwear styles by incorporating modern functionalities and materials.

Where This Applies

Fashion Design
Opportunity for fashion designers to incorporate 60s-inspired elements into their collections.
Textile Printing
Opportunity to develop new techniques and technologies for creating bold and eye-catching floral prints.
Swimwear Manufacturing
Opportunity for swimwear manufacturers to create retro-inspired designs that combine nostalgia with modern features.
SCORE
4.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 52%
Freshness 8%