Just this week, direct-to-consumer fresh pet food brand NomNomNow's first peer-reviewed study on the pet microbiome was published in PLOS ONE. This study looked at the bacteria living in the guts of 238 pets for the purposes of understanding the role that microbes play in overall pet health.
As pet microbiome research often involves laboratory animals and other complications, NomNomNow took a different approach. According to Ryan Honaker, PhD, Director of Microbiology at NomNomNow, "We explored whether we could mitigate these challenges by using a direct to consumer approach, collecting a large number of real-world pet samples, and in a relatively short time and completely noninvasive manner."
With more studies on the way, NomNomNow plans to use the insights it collects to continue to enhance pet food and health.
Image Credit: NomNomNow