'Enjoy' is an electronics delivery service that offers an hour of person set-up, instruction and support. The service is largely designed for consumers who may need assistance and advice about setting up the device they have just ordered.
Similar to other online retailers, Enjoy offers a curated selection of electronics that consumers can choose to purchase. After an order has been placed, the consumer simply chooses a time and place for their delivery. When the designated time arrives, an Enjoy Expert will make an in-person delivery and provide an hour of personal set-up. The service is free of charge and consumers can even invite the Enjoy Expert back if they need further assistance. As CEO Ron Johnson explains, "Enjoy was founded on the simple premise that people need help and we believe that a human connection is the best way to help them."
Key Themes Behind This Trend
- Personalized Delivery Services
- Innovative delivery services that provide personalized set-up and assistance offer disruptive opportunities and could revolutionize the customer experience.
- Curated Selection of Electronics
- Retailers who offer a hand-picked, high-quality selection of electronics will appeal to consumers who are overwhelmed by the abundance of options available.
- Human Connection in Retail
- As technology advances, retailers who prioritize human connection and offer personalized customer service will differentiate themselves in the market and attract loyal customers.
Where This Applies
- Online Electronics Retail
- Delivery services like Enjoy disrupt the traditional online shopping experience by offering in-person assistance and an enhanced level of customer service.
- Personalized Customer Experience
- Industries prioritizing personalized customer experiences like concierge services could benefit from implementing personalized delivery services like Enjoy to increase customer loyalty.
- Smart Home Technology
- With the rise of smart home technology, delivery services that offer personal set-up and instruction could potentially become a standard in the industry, creating opportunities for growth and innovation.
