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Alternate Reality Treasure Hunts

Uncover a $200,000 Bounty with the Perplex City Card Game

— August 29, 2006 — Pop Culture
This is awesome:

Hidden somewhere in the world is a buried treasure with a $200,000 reward. All you have to do to claim the bounty is solve a series of cryptic puzzles. Sounds simple? Well, it's not. Perplex City is an Alternate Reality Game (ARG) that blends real-life treasure hunting, interactive fiction, puzzle-solving, online communities, and live events in cities around the world. It's a sort of bizarre mix between Alice in Wonderland and The Matrix Here's how this awesome ARG works:

- Buy Perplex City Card packs (6 cards per pack - card measurement: 4"X6").
- The puzzle cards feature optical illusions, riddles, mazes, origami, anagrams, codes, pop culture trivia, and even the odd Sudoku.
- Go to the Perplex City website and enter the puzzle solutions and any codes discovered.
- You'll earn points for all correct solutions and codes, and get closer and closer to winning the $200,000.
Trend Themes
1. Alternate Reality Games - Disruptive innovation opportunity: Create immersive and interactive gaming experiences that blend real-life treasure hunts with online communities and live events.
2. Cryptic Puzzles - Disruptive innovation opportunity: Develop puzzle-solving platforms that challenge and engage users with a variety of mind-bending riddles, mazes, anagrams, and codes.
3. Treasure Hunting - Disruptive innovation opportunity: Design innovative ways for people to embark on real-life treasure hunts using clues, maps, and interactive elements for a sense of adventure.
Industry Implications
1. Gaming - Disruptive innovation opportunity: Combine augmented reality and interactive storytelling to create immersive gaming experiences that blur the lines between the virtual and real world.
2. Entertainment - Disruptive innovation opportunity: Develop interactive entertainment experiences that merge physical and digital elements, offering users a unique and engaging form of entertainment.
3. Technology - Disruptive innovation opportunity: Explore the use of emerging technologies such as artificial intelligence and virtual reality to enhance the treasure hunting experience and create new forms of engagement.
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