K-beauty brand Peripera recently launched a new series of makeup that boasts branding that's fit for the holidays.
The drop includes a number of different products, including lip tints and glosses, highlighters, and hand creams that prevent the cold winter air from drying out the skin. The product that really stands out however is the cushion compact, which features bold glittery branding that's said to be inspired by a snow globe. As the exterior of the compact has a layer that's filled with liquid, the large and fine flakes of glitter cascade from the top to the bottom for a hypnotizing effect.
Other products in the collection have similar branding as well, such as the lip tints, which are topped off with tiny snow globes.
Key Themes Behind This Trend
- Snow Globe-inspired Makeup
- There is an opportunity to create new makeup collections that incorporate dynamic snow globe designs and shimmery elements.
- Winter-themed Beauty Products
- There is an opportunity to create beauty products with winter themes and additional skin protecting benefits.
- Liquid-filled Packaging
- There is an opportunity to create product designs that incorporate liquid-filled packaging for an eye-catching effect.
Where This Applies
- Beauty and Cosmetics
- Companies in the beauty and cosmetics industry can capitalize on the growing trend towards themed makeup and limited edition packaging.
- Packaging and Design
- Companies that specialize in product packaging and design can create innovative packaging solutions that feature liquid-filled or moving components for a unique visual effect.
- Winter Apparel and Accessories
- Companies in the winter apparel and accessories industry can partner with beauty brands to create products that offer additional skin protection and makeup benefits.
