Perfumer Josh Meyer has teamed up with artist Ashod Simonian to create this perfume line called ‘Imaginary Authors.’ The collection is inspired by fictitious famous literature. The perfumes are supposed to inspire you and take you to new places, just as a book would.
Each scent is based on an author that Meyer thought up. He designed each scent and packaging in the likes of that author's persona and historic life. For example, the perfume ‘The Soft Lawn’ was written by ‘Claude LeCoq’ while he was “attending Princeton University” and smells of ivy leaves and tennis courts.
Another scent, 'Cape Heartache,' is based off the novel written by the late, but fake, Philip Sava. The "exploration novel" perfume has notes of Douglas fir, pine resin, western hemlock, vanilla leaf, strawberry, old growth and mountain fog.
Key Themes Behind This Trend
- Fictitious Literature-inspired Products
- There is an opportunity to create more products inspired by fictitious literary works by partnering with artists or designers.
- Sensory Experiences for Book Lovers
- There is a growing demand for sensory experiences that enhance the reading experience, such as perfumes, candles, and soundtracks that evoke the atmosphere of the book.
- Personalized Perfume Collections
- There is an opportunity for creating personalized perfume collections that reflect the unique personas and interests of customers, such as perfumes inspired by favorite fictional characters or books.
Where This Applies
- Retail and E-commerce
- There is an opportunity for retailers and e-commerce businesses to expand their product lines to include fictitious literature-inspired products that appeal to book lovers and fans of unique sensory experiences.
- Fragrance and Cosmetics
- There is an opportunity for fragrance and cosmetics companies to create personalized and customizable perfume lines that reflect the unique interests and personas of customers.
- Art and Design
- There is an opportunity for artists and designers to collaborate with perfumers and fragrance companies to create unique sensory experiences for book lovers and others who appreciate fictional characters and stories.
