LivTru Wellness makes a refreshing new kind of performance drink that's enriched with curcumin, the natural anti-inflammatory and antioxidant compound that gives turmeric its bright yellow color. The brand's flavored beverages, offered in Strawberry Lemon, Lavender Lemonade and Peach Ginger varieties, are prepared with a proprietary process that involves extracting the curcumin in a water-soluble form to optimize the way it is absorbed by the body.
The performance beverages are the perfect companions to an active lifestyle, especially as curcumin has been scientifically proven to boost health, hydration and recovery. As well as having many benefits for the body, curcumin also boasts benefits for the mind, as it has been shown to be effective for increasing Brain-Derived Neurotrophic Factor or BDNF.
What Makes This Trend Stand Out
- Curcumin-enriched Beverages
- Opportunity to introduce other beverages enriched with functional ingredients to provide a healthier and tastier alternative to traditional drinks.
- Water-soluble Extraction Process
- Opportunity to apply water-soluble extraction process to other functional and beneficial ingredients for better absorption and efficacy.
- Performance Drinks for Active Lifestyle
- Opportunity to target health-conscious consumers who seek convenient and effective ways to stay hydrated and speed up recovery after physical activity.
Sectors Adopting This
- Beverage Industry
- Opportunity for new players and established brands to develop and market innovative functional beverages that cater to growing demand for healthier and tastier drink options.
- Food Industry
- Opportunity for food manufacturers to incorporate curcumin and other functional ingredients into food products to provide added health benefits.
- Sports Nutrition Industry
- Opportunity to develop and market performance drinks and supplements that contain curcumin and other ingredients that enhance physical performance and recovery.
