Updated Perforated Shoes

NikeLab Added to Its Collection of 'Match Classics' with New Colorways

As a means to offer more variation in consumer choice, NikeLab readjusted its perforated shoes to include further color options.

Previously, the brand released two contrasting variations -- one of which was a neutral tone while the other was a bright eye-catching teal. Now, NikeLab is set to offer black and muted mint green additions to the 'Match Classics' collection. With sleek one-toned colorways, the sneakers are both appealing to look at and versatile to wear.

The perforated material on the uppers meanwhile makes the offerings more breathable -- allowing consumers to wear the sneakers in varying levels of heat. This also adds more depth to the design, as the perforations work as a type of minimalist pattern on the uppers -- which is further complemented by the variance between this and the brand's use of more solid material throughout.

Perforated Shoes
The addition of new colorways to NikeLab's 'Match Classics' collection showcases the trend of customization and personalization in footwear.
Sleek Colorways
The use of one-toned black and muted mint green color options taps into the trend of minimalist design and understated elegance.
Breathable Materials
The incorporation of perforated uppers in the sneakers caters to the growing trend of comfort and breathability in footwear.

Where This Applies

Footwear
The updated perforated shoes align with the footwear industry's focus on innovation and customization to meet consumer demands.
Fashion
The sleek colorways and minimalist design reflect the ongoing trends in the fashion industry towards simplicity and versatility.
Sportswear
The breathable materials of the sneakers address the sportswear industry's commitment to performance and functionality for athletes and fitness enthusiasts.
SCORE
5.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 77%
Activity 78%
Freshness 8%